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On November 10th, thousands of eyes witnessed the unthinkable as RALPH LAUREN 4D enthralled audiences and changed the way the world will view fashion forever. Madison Avenue was seen in a whole, new light as futuristic technology projected onto the façade of the new Ralph Lauren store at 888 Madison. The light spectacle illuminated the evening sky as the façade virtually opened up to reveal illusions of models and Polo players four stories tall making their way down Madison Avenue – creating a visceral fashion moment of enthusiasm and intrigue.